Lubna Haider
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- Lubna Haider
Overview
Strategic and results-driven Marketing Manager with over 10 years of experience in marketing, business development,
and brand management across the pharmaceutical, retail, and FMCG sectors in the GCC and MENA region. Proven
success in driving brand growth, digital transformation, and market share expansion through innovative strategies and
data-driven execution. Skilled in team leadership, campaign management, customer engagement, and P&L;
accountability, with a strong focus on ROI optimization and long-term brand equity.
Education
Bachelor of pharmacy ( pharma.D.)
Pharmacy
Master of Business Administration
Marketing
Work Experience
Marketing Manager (Warba Medical Supplies – Kuwait)
Warba Medical Supplies – Kuwait Marketing Manager | May 2024 – Present Lead the marketing and
sales teams to deliver comprehensive strategies that enhance customer
engagement, brand awareness, and revenue growth. Oversee omnichannel campaigns, product
launches,
and retail activations across multiple branches. Develop and execute annual marketing plans aligned with
business objectives. Strengthen digital presence through data-driven campaigns and SEO optimization.
Collaborate with cross-functional teams to integrate marketing and sales initiatives.
Marketing Manager (Royal Pharmacies Group – Kuwait)
Royal Pharmacies Group – Kuwait
Marketing Manager | October 2020 – October 2022
Directed end-to-end marketing activities for retail pharmacy chains. Focused on brand growth, consumer
engagement, and merchandising excellence. Planned and implemented promotional campaigns across
digital and in-store channels. Supervised creative direction and ensured alignment with corporate identity.
Senior Medical Delegate (Nestle Kuwait)
Nestle Kuwait - Senior Medical Delegate | March 2017 – October 2020 Promoted Nestlé healthcare products
and developed relationships with healthcare professionals to support
market expansion. Delivered scientific presentations and product training sessions. Increased market share
through consistent field engagement and education programs.
Medical Repesentative (Pfizer Egypt)
Pfizer Egypt Executive Medical Representative | May 2014 – January 2017 Responsible for promoting Pfizer
pharmaceutical products to healthcare professionals and institutions. Built
strong relationships with medical stakeholders to drive awareness and prescriptions. Supported territory
sales growth through tailored marketing activities.
